You can also learn more pre-launch best practices and strategies to improve performance post-launch at our Google Developer Day on Monday, March 19th at GDC. The larger sample size of beta testers also provided more insights on player behavior and helped achieve a +7% improvement in day 1, day 7, and day 30 retention rates. The ability to monitor game performance metrics pre-launch allowed the team to focus on areas of improvement, which lead to a 21% reduction in crash rate. Leading up to the launch of their hit time management game, Cooking Craze, the team ran an open beta on Google Play.īig Fish Games found that using open beta provided more than 10x the amount of user feedback from around the world, and also gave them access to key metrics and Android Vitals in the Play Console. It starts out simply enough, but youll quickly see why they offer you a chance to undo your last move. Spike, your lovable cactus guide, will be there to monitor your progress as you solve puzzles by popping groups of colored balloons to release prizes. Starting as a game studio, they quickly turned into a major publisher and distributor of casual games. Youll prickle will delight at this charming carnival puzzle game. Posted by Kacey Fahey, Developer Marketing, Google Playīased in Seattle, Big Fish Games was founded in 2002.
